As this year draws to a close, we find ourselves reflecting on what a full and transformative year it has been for UrnTray, both as a company and as a community. From personal milestones to professional growth, each moment has reminded us why we do what we do: to serve florists and design professionals with products that make meaningful occasions just a little more beautiful and a little easier.
Moments That Moved Us
This summer brought some deeply personal moments for our founder, Rebecca, and her family. In July, Rebecca’s mother-in-law passed away, and her funeral was a heartfelt celebration of life and love. The experience reinforced our mission at UrnTray — to create products that help families honor their loved ones with grace and simplicity. It was also a poignant reminder that the work we do touches real people and real stories every single day.
Just one month later, Rebecca’s son was married, a joyful and hope-filled occasion that followed so closely on the heels of loss. Witnessing two lives come together after a season of grief reminded us how intertwined the cycles of life truly are. Both moments, one of sorrow and one of celebration, remind us of the importance of honoring every chapter with care, creativity, and love.
Teaching, Learning, and Growing Together
Our year also included incredible opportunities to connect and share knowledge within the floral community. In June, we attended the Florida State Florists’ Association (FSFA) convention, where Rebecca taught over 50 florists how to design using our innovative floral wreath platform trays. In October, she attended the Montana Florists Association (MFA) convention where she had another opportunity to show florists a new way to design floaral wreaths using our products. These events are always highlights for us, a chance to inspire, learn, and collaborate with other florists and industry professionals who share our passion for excellence and innovation.
Change that Cultivates Growth
Growth naturally brings change, and this year we embraced an important one: upgrading to a new manufacturer. This transition has been a major step forward for UrnTray. While our previous manufacturer used recycled plastic in our trays, our new partner takes sustainability even further, recycling their own plastic to meet demand. This not only allows us to continue producing high-quality, eco-conscious products but also ensures a steady supply as our company grows.
You may have also noticed some updates in our packaging, including new labels and boxes. These changes help streamline our manufacturing and ordering process, improving efficiency and consistency across the board. As UrnTray continues to grow, we view every new customer as part of our extended family. That’s why refining our systems and operations is so important — it allows us to meet increasing demand while maintaining the personal care and quality that our customers have come to expect.
Proudly American Made
Keeping our products American Made remains one of the most important pillars of our business. We’re proud to continue manufacturing here in the United States, supporting local jobs, keeping more of your hard-earned dollars within our economy, and ensuring faster, more reliable delivery times. By staying domestic, we’re able to minimize the delays and supply chain issues that can often occur when working with international manufacturers. It’s a choice rooted in our values: quality, integrity, and community.
Looking Ahead
As we look toward the new year, we carry with us deep gratitude — for our loyal customers, our new friends, and everyone who continues to believe in UrnTray. Each step forward reminds us that growth isn’t just about expansion; it’s about refinement, sustainability, and staying true to our purpose.
Thank you for being part of our journey. Here’s to another year of learning, creating, and growing together.